Personally, I always liked the "State of Independence" campaign, which ran for about 40 seconds a few years ago, before some advertising guru decided that we needed the eminently forgettable and lame "Born from Jets" interlude. I thought it did a nice job of exhibiting the spirit and the uniqueness of Saab, compared against the ubiquity of automotive design these days. Take a look:
1 comment:
I had forgotten about the State of Independence. Thematically, it is much like Find Your Own Road, but with a coolness in its presentation missing with the watercolor cartoons of the FYOR. Thanks, Phil!
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