SAAB's Future
Just got back from an industry convention - NADA, or the National Automobile Dealers Association - and I wanted to pass along some news on Saab and its future. You all have probably heard the rumblings about GM's commitment to Saab - especially new Board of Directors' member Jerry York's opinion that GM should get rid of the Saab brand - and whether Saab will be jettisoned or closed down. Well I am glad to report that Saab and GM management confronted this issue head-on this past weekend.
Jay Spenchian - Saab's General Manager - as well as the CEO, Director of Sales and Director of Marketing of GM, all made firm and unequivocal statements that Saab is an important part of GM and its future. But beyond the words, if you sat in at the official Saab Franchise Meeting, there was an energy and a positive vibe that was quite encouraging.
With new models like the 9-3 SportCombi, the 9-7X SUV and the redesigned 9-5, some great concepts in the works, a successful new ad campaign and message, and increasing support from GM, the message was upbeat. We also were happy to see and hear from Bob Sinclair - the legendary former president of Saab - who had some kind words to say about Jay and the future promise of Saab. In total, it was great to see the energy and commitment behind the Saab brand.